Brand Partnership Rate Calculator

Estimate a fair paid partnership range from followers, engagement rate, niche, and deliverable type. Use it to prep brand negotiations — not as legal or tax advice.

This is a rule-of-thumb model for negotiation prep — not tax or legal advice. Rates swing by brand budget, exclusivity, usage rights, and seasonality.

Audience

Follower / subscriber count

Typical engagement rate (%)

Use the same definition you use for brand decks (e.g. engagements ÷ impressions × 100).

Niche & deliverable

Niche

Deliverable

Estimated fair range (USD)

$1,723 – $3,231

Midpoint ≈ $2,394 for ~85,000 followers at 3.2% ER.

Model: base $22/1k followers equivalent × engagement and niche multipliers × deliverable weight. Tune base up for exclusivity or usage across paid media.