Prelink

The Prelink Journal

Mastering the Creator Economy & Digital Identity.

Independent guides, honest reviews, and free in-browser tools for social growth and link-in-bio strategy—without pay-to-play placements.

Start with what's hot below, or jump into a calculator.

Free tool

Land your next brand deal 🚀 — try our free Media Kit generator

Build a one-page PDF with your stats, services, and contact—ready to send to brands. Runs in your browser, no account.

Open the Media Kit generator

Free tools

No signup. Runs in your browser—click to open a calculator, builder, or generator in one tap.

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Media Kit PDF Generator

Fill in your story, social stats, services, and contact details—get a one-page, brand-ready PDF in your browser. No account.

UTM Builder

Build campaign URLs with utm_source, utm_medium, utm_campaign, and optional term & content. Copy in one click.

Engagement Rate Calculator

Compute engagement rate from impressions or followers. Compare to platform benchmarks.

Brand Partnership Rate Calculator

Estimate fair paid partnership rates from followers, engagement, niche, and deliverable type.

CPM / RPM Earnings Estimator

Turn views and a CPM (or RPM) into estimated revenue ranges for sponsorship math.

Bio Character Counter

Count characters for Instagram, TikTok, X, LinkedIn headline, and YouTube channel bio limits.

Category-of-One Generator

Turn three inputs into a sharp positioning line: the X for Y who want Z.

Featured Article

What we’re reading this week

An open laptop on a wooden desk in soft morning light, suggesting a fresh start
Inside Prelink
3 min read

The Evolution of Prelink: Why We're Moving to Content

After years as a link-in-bio service, Prelink is becoming an editorial publication. Here's what changed, what we learned, and what stays the same.

Read the article

Latest

The latest insights

Analytics charts on laptop screen
SEO
9 min read

Quarterly SEO Stack Audit for SMBs (2026 Checklist)

A practical ninety-day review — crawl health, indexation, on-page quality, structured data, performance, and analytics hygiene — sized for teams without enterprise tooling.

FAQ

Frequently asked questions

What is Prelink?
Prelink is an independent journal and free toolkit focused on the creator economy—long-form guides on social growth, AI workflows, link-in-bio strategy, and digital identity, plus browser-based calculators and utilities.
Are Prelink’s tools free to use?
Yes. The calculators and generators run entirely in your browser with no account required, and we do not store your inputs on our servers.
Does Prelink accept sponsored posts or paid reviews?
No. Our insights are editorial; we do not take paid placements from vendors for coverage of tools or platforms.
Who writes Prelink’s guides?
The Prelink editorial team—practitioners and analysts covering creators, marketing, and product strategy with transparent sourcing where claims are data-backed.

Our mission

We write the analysis we wished existed when we were building our own audiences — honest, technical, and never paid for by the tools we cover.

Read about Prelink